It should go without saying that your images should be of high quality. Nearby businesses (if inside a mall or strip mall).Įxterior photos are meant to help new visitors find your business upon first arrival and can also be a decision-making factor for new business.

Including exterior photos is super important for location page optimization. Often times, especially with healthcare businesses, nice looking interior photos can be a deciding factor. Interior photos help guests get a realistic expectation on what to expect in your business. This should be a no-brainer, but you’d be surprised how many location pages are missing interior photos. PhotosĮveryone knows that photos are important for location pages, but so many businesses are missing important opportunities with their photos. My question to you is, why risk it? Be type A and exact match it! 2. Many SEO professionals (and Google) claim that exact match isn’t as important as it used to be, while others claim that it still is. Your NAP should be an exact match copy on your location page, Google My Business profile, and other citations. NAP stands for name, address, and phone number. This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business. So why don’t we bring that same logic into our location page optimization?

What Makes a Killer Location Page?Īs SEO professionals, we preach to our clients and stakeholders that great SEO implementation is meant to satisfy search intent. Ranking in the map pack has many factors, but one of the most important ones is having a killer location landing page. Contrary to this client’s unfortunately popular belief, ranking in the map pack for keywords around “Near Me” does not involve keyword stuffing.

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